Email marketing automation allows stores to maintain communication with customers without constant manual work. In this article, we will discuss which chains to implement first and how TrigLux helps you do it.
When a user registers or makes their first purchase, send them a series of 2–3 emails: a thank you, a story about your store's advantages, recommendations of popular products, a small discount on the next order. This builds loyalty from the very first days.
As we have already written, this is a must-have for any store. Set up a chain of reminders and offers to bring back those who didn’t complete the purchase.
After a purchase, ask for a review, recommend related products, inform about delivery status. This increases the chance of a repeat purchase and creates a positive experience.
Based on purchase history, offer products that complement what has already been bought, or more expensive alternatives. Such emails have high conversion because they are based on customer interests.
If your store frequently updates its assortment, send weekly or monthly selections of new items and bestsellers. The key is not to overdo it, so you don’t tire out subscribers.
For those who haven’t purchased in 3–6 months, launch special campaigns with attractive offers. Sometimes it’s enough just to remind them of your existence.
With TrigLux, you don’t need to write code or understand complex integrations. You simply add one line to your website, we collect the selectors, and you get ready‑made chains that you can customize in your dashboard. All triggers work based on real visitor behavior, ensuring maximum relevance.
Start with something simple – set up the abandoned cart chain, and you will see the first results within a few days.